Custom vehicle signs and wraps are not inexpensive. The reason why they are so expensive is that the sign installation requires special sign equipment such as signwriters, digital printers, digital sign readers, etc. As you can see, the costs involved with sign design and sign installation can be quite high. However, you must also consider the benefits that come with customized car signs and wraps that cannot be duplicated or reproduced for the same results.
There are three main benefits of having your own sign graphics done specifically for your business. First of all, you have complete control over the look and the message of your sign. No one else has your sign graphics because they are uniquely created for you. In other words, no one else can sign your business’s name. Just think about that for a moment.
Another benefit of having your own sign graphics created is the benefit of making sure that your custom vehicle graphics are exactly what you want it to be. You get to decide the look and the feel of your sign graphics, including the color of your lettering and signage, what fonts you want to use, the size and positioning of your sign graphics, and much more. You get to choose what you want as opposed to someone else choosing for you. Do you know of anyone who likes to have his or her logo put on a different background? That’s pretty much what signwriting is: your logo on your truck door, on your sign pole, and everywhere else!
Finally, another benefit of having your own custom vehicle graphics is that you will know exactly how much your sign is worth. After you have spent the time and money to create the perfect design, you will know what your exact cost will be so you can negotiate with a sign design company. You will have an accurate figure because you will be able to compare it to other similar signs. If you had to do that on your own, you would probably end up with something that looks way less impressive than that compared to what you wanted. That’s why it’s so important to outsource your sign graphics.
Is it true that your sign graphics will increase your market share and give you more business? Absolutely! But that doesn’t mean that you should skimp out on your sign design because the price of a good custom vehicle graphics is actually a small part of the overall equation. In fact, you can be certain that a professionally designed sign is worth at least five times more than that sign that you purchased from a large sign manufacturer.
Are sign graphics worth the cost? It all depends on your end goal. If you want to get noticed by a large fleet of commercial trucks or vans, you’ll definitely want to consider adding a sign to your vehicle. However, that doesn’t mean that you need to spend hundreds of dollars on sign graphics because some signs are so easy to create yourself. By taking the time to find a reputable sign manufacturer and creating sign graphics yourself, you can rest assured knowing that you’ve actually spent less than you thought, and you’ve made your sign designs very personalized!